Sane Revenue | Revenue Consulting for Growth-Stage B2B
Revenue, minus the chaos.

Demand was never your problem. The leak is.

People already buy what you sell. A leaky sales org loses the rest. We rebuild the engine that turns that demand into revenue you can forecast. That's revenue, made sane.

chaos  →  order  →  revenue
The LEAK

Good news: it's not the market. Bad news: it's you.

01 Leads rot in the CRM for two weeks.
02 Every rep has their own “process.” None of them wrote it down.
03 The forecast is a vibe.
04 Expansion revenue? Nobody's even looking.
05 Your best rep leaves, and the forecast goes with them.
06 Ask why you lost the last ten deals. We'll wait.
07 You just closed an add-on and its “sales process” is the founder's phone.
08 The board asked about the forecast miss. Again. Third quarter running.

We find the holes. We plug them.
That's the whole job.

How we work

We don't sell slides. We rebuild the engine.

Three ways in. All fixed price.

01

The Full Teardown

We rip your funnel apart and show you exactly where it's leaking. Every dollar counts toward the Install if you move within 60 days. Worst case, you keep the roadmap. Best case, the diagnosis was free.We rip your funnel apart and show you where it's leaking. Every dollar counts toward the Install if you move within 60 days.

Two weeks · Fixed price
02

The Install

We build the revenue engine in 90 days and bolt it in: process, CRM, playbook, training. Then we stay 90 more to make it stick, because an install that dies in month five isn't an install.We build the revenue engine in 90 days and bolt it in. Then we stay 90 more to make it stick.

Six months · One fixed price · Engine built in 90 days
03

The Operator

We stay and run it with you until the numbers move. One flat monthly fee, twelve months, no surprises. If the numbers don't move, you won't renew. That's the alignment.We stay and run it with you until the numbers move. One flat monthly fee, twelve months, no surprises.

Twelve months · Flat monthly fee
Receipts

Where the number actually moved.

The leak, the fix, the number. Client names withheld; the pattern is exactly what we install.

The add-on with no engine
Situation
A PE-backed managed-security platform closes its fourth add-on: a $6M MSP still selling off the founder's phone, with no CRM stages and a forecast that lives in a spreadsheet.
Installed
One playbook across platform and add-on, HubSpot rebuilt with real stages and exit criteria, a forecasting model, and rep certification.
Result
Forecast accuracy climbs out of the low-70s, and the add-on runs the platform's motion inside a quarter.
The year-three hold
Situation
A $28M vertical-software portco, year three of the hold, two reps carrying most of the number, and a board asking about the forecast miss three quarters running.
Installed
A documented playbook that clones the two heroes, a qualification framework, weekly pipeline reviews, and the CRM as the single source of truth.
Result
The number stops riding on two people, and the sponsor has an organic-growth story the exit banker can defend.
The founder who's still the closer
Situation
A $12M PE-curious SaaS company where the founder still personally closes every deal over $50K. Five reps improvising, a strong win rate, and low overall conversion.
Installed
A repeatable process the team runs without the founder, a written playbook, training, and a forecast that reflects reality.
Result
The founder is out of the critical path, and conversion lifts as the leaking stages get fixed.
The fine print, up front

We're not for everyone.

A fit
You sell a product or recurring service people already buy, $5M to $50M in revenue.
You stalled on execution, not on the market.
You're PE-backed or PE-curious and out of patience.
Not a fit
×You're pre-revenue and still guessing.
×You need leads conjured out of thin air. Not our circus.
×Your growth runs on relationships we'd have to build from zero.
×You want a pretty deck and a hug.
Start here

Find out what the chaos is costing you.

A free 45-minute Live Teardown. Tell us how you sell, and we'll tell you where it's leaking and what it's costing you. No deck, no pitch, no prep, no obligation. If it's bad enough to fix, the Full Teardown is where we start.

Book a Live Teardown